Within the past few days, these three brands alone has announced apps for the iPad, a strong business statement that the fashion and luxury market is utilizing social media and the e-commerce channel to compete. Cosmo's app is solely for reading and engaging the male demographic, while Gucci and Stella McCartney's intent is driven by the positive sales results the luxury market has realized due to e-commerce. Many major luxury fashion brands such as Fendi and Dolce & Gabbana has already graced their presence with an iPad app and other brands were probably waiting to follow after seeing results. Stella McCartney for example, was already on the iPad and this new app is really a revamp of the one she started with, after seeing good results and in time for the upcoming New York Fashion week shows and demand.
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