New York Fashion Weak F/W 2011, got off to a big start last night, as fashionista stylists, writers and digital marketers, lounged over champagnes and signature cocktails at The James Hotel Roof Top Bar. Refinery29, is a website dedicated to 'shopping, exclusive deals, trends, beauty news, local hot-spots and at-home sneak-peeks of fashions finest.' In light of many fashion brands positioning themselves to embrace social media , it is only fitting that Refinery29 whose main target is e-commerce consumers, be ready to shine. We love Refinery29 for it's innovative approach to fashion and style, and for taking the lead to kick off NYFW F/W 2011.
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